RevenueCat Pricing Calculator

Understanding iOS In-App Purchase Pricing

When you sell subscriptions or in-app purchases on the App Store, Apple takes a commission and RevenueCat (if used) takes an additional percentage. Understanding these fees is critical for planning a profitable pricing strategy.

Apple's Commission Structure

• Standard rate: 30% — Apple takes 30% of all App Store transactions
• Small Business Program: 15% — Developers earning under $1M/year qualify for the reduced 15% rate
• Year 2+ subscriptions: 15% — After a subscriber has been active for over 1 year, the rate drops to 15%

RevenueCat Pricing Tiers (2026)

• Free tier: Up to $2,500 MRR tracked revenue — no fees
• Starter: 0.99% of tracked revenue beyond the free tier
• Pro: 1.2% with advanced analytics, experiments, and targeting
• Enterprise: Custom pricing with negotiated rates (~1.0%)

Pricing Strategy Tips

Offer both monthly and yearly plans. Yearly plans typically convert at 2-3× higher LTV. Price your yearly plan at 60-70% of the monthly equivalent to incentivize annual commitments. Always enable free trials — they increase conversion rates by 40-60% on average.